Digital Marketing annotated bibliography Example | Topics and Well Written Essays - 1750 words

Digital Marketing - Annotated Bibliography Example Arthur Lisa’s book discusses big data as a topic that involves many individuals throughout the organizations. She argues that this fact is very essential and should not get forgotten whenever an individual is trying to make use big data in a purposeful manner. The book, big data marketing entails the position held by big data in marketing. The book; however tends to concentrate more on the barriers that hinder the organizations to use big data effectively. However, she acknowledges that big data has greatly improved advertising and marketing. The organizations that have made use of big data have recorded a tremendous success in their marketing and consequently improved sales. Amazon and E bay ensures that the products get exposed to the consumers. In this book, the author concentrates on over thirty years of her technological marketing leadership as well as her current obligation as a chief officer of marketing. She provides a common sense sequentially and also proven the data driven marketing adoption approach. The author noted that the enormous development of the internet and its necessity has made companies appreciate digital marketing. However, some organizations are yet to reap the benefits that big data the potential of providing. She attributed big data adoption to an improved customer experiences, expenses friendly and its role is commendable. She hence advocated for its adoption by marketers in their respective organizations. These aspects have led to the adoption of big data marketing and advertising by many organizations across the world. They are also easy to use especially E bay and Amazon.