BUS WK4 HOMEWORK Essay Example | Topics and Well Written Essays - 750 words - 1

BUS WK4 HOMEWORK - Essay Example The following section discusses the literature review in support of universal precautions and identifies gaps in the research. Research on the topic supports the use of universal precautions over contact barriers. Kirkland (2008) explains that the emphasis on contact isolation in most hospitals is not based on strong evidence. Instead it is based on conventional beliefs about patient safety. Similarly, in an important study Ribner et al. (1986) share the opinion that a more effective substitute to strict isolation may be available in the form of a modified approach based on a case by case analysis. Although they do not recommend doing away with the use of gloves and gowns, their study reveals the potential for developing precautions on the basis of the necessity for preventing the spread of infections in each case. Allegranzi and Pittet (2009) state that hand hygiene is the most important factor in preventing the spread of infections in a hospital setting. Furthermore, Brouqui (2003) is of the opinion that the practice of adopting hand hygiene procedures among hospital staff can be encouraged by the use of alcohol sprays in hospitals. Cepeda et al. (2005) also show in their study that the continuous use of gowns and gloves is likely to increase the transmission of infections. They also state that the use of gloves tends to reduce adherence to hand hygiene practices among health professionals. In addition to cost savings, the research will also study the effects of universal precautions on the emotional well-being of patients. Barratt et al. (2011) explain that the use of gloves and gowns can be restrictive and may act as a barrier to the information and empathy needs of patients. This can result in the patients experiencing greater anxiety and frustration. In a similar research, Skyman et al. (2009) also reported that patients who were isolated for risk of spreading MRSA infection described their experience as a

Digital Marketing annotated bibliography Example | Topics and Well Written Essays - 1750 words

Digital Marketing - Annotated Bibliography Example Arthur Lisa’s book discusses big data as a topic that involves many individuals throughout the organizations. She argues that this fact is very essential and should not get forgotten whenever an individual is trying to make use big data in a purposeful manner. The book, big data marketing entails the position held by big data in marketing. The book; however tends to concentrate more on the barriers that hinder the organizations to use big data effectively. However, she acknowledges that big data has greatly improved advertising and marketing. The organizations that have made use of big data have recorded a tremendous success in their marketing and consequently improved sales. Amazon and E bay ensures that the products get exposed to the consumers. In this book, the author concentrates on over thirty years of her technological marketing leadership as well as her current obligation as a chief officer of marketing. She provides a common sense sequentially and also proven the data driven marketing adoption approach. The author noted that the enormous development of the internet and its necessity has made companies appreciate digital marketing. However, some organizations are yet to reap the benefits that big data the potential of providing. She attributed big data adoption to an improved customer experiences, expenses friendly and its role is commendable. She hence advocated for its adoption by marketers in their respective organizations. These aspects have led to the adoption of big data marketing and advertising by many organizations across the world. They are also easy to use especially E bay and Amazon.